- Educating yourself about up and coming artists can help you purchase wonderful work that you can afford before it becomes artificially inflated. While purchasing expensive pieces by already established artists is one method of collecting, it’s certainly not the only…and not necessarily the most profitable in the long-term.
- Buy what you love. The artwork you purchase will presumably be in your home for a long time. Make sure you really love the artwork you buy and it will enhance your decor and add to your quality of life for years to come.
- Ask questions. A reputable art dealer or gallery should never hesitate to answer whatever questions you may have when considering the purchase of an artwork. Provenance, condition, style of work, artist information, and history are all aspects of the piece that are very important to its value and your enjoyment of the work…
- Identify a style of artwork that expresses your company’s overall image or purpose while also complementing the existing office aesthetic.
For example: If your company is a very forward thinking tech firm housed in a space with chrome and glasses fixtures and exposed duct work, contemporary, abstract artwork may be the best match for you. In the reception area of an established law firm decorated with dark woods and conservative lighting, traditional landscapes, portraiture or still life may be better suited for the space.
- Support the local community. Many companies build their collection around a backbone of local artists. This shows clients, employees, and the city their loyalty and appreciation to the community and usually leads to some excellent opportunities for local and national publicity and press.
- Keep your clients in mind. The artwork a company displays sends a direct message to a visitor or client, often leaving an indelible impression.